Chanti Zak Marketing
From Copywriter to Marketing Brand
Brand Implementation
Web Design
Marketing Design
She was a quiz copywriter working with big-name authors and entrepreneurs, but the brand was scattered. A logo from one designer, brand strategy from another consultant, and a website from a pre-made template. The team was piecing things together manually for each new project.
Strategy & Approach
Since there were designs from different sources, I helped bring it all together:
Built a cohesive system with existing brand assets
Created a color palette aligned with brand values
Built a functional typography system
Designed illustrations and custom graphics for social media and client materials
Made templates for marketing consistency for the whole team
Web Design
Balanced positioning of quiz expertise with a focus to scale to email marketing programs.
Cleaner, more unique layout upgrading from the template
Highlighted quiz funnels, coaching, and marketing strategy
Built high-converting sales pages for courses and coaching offers
Marketing Design
Branding for newsletters and new email campaigns with promotional graphics
Designed multiple quiz brand visuals and social graphics
Landing pages for products and promotions with marketing assets
Lead magnets and paid ad creatives
The Impact
By putting all the pieces together, we made it easier and more seamless for Chanti to scale her brand across every platform.
As I got to know her style and business inside out, designing for new products and launches became second nature, everything fit together effortlessly.
She has a structured system that keeps her brand strong, recognizable, and built to grow.
"Franzine is an absolute gem and I'm so grateful to have her brain on my biz. She provides the perfect blend of artistry and action. She gets how to make things beautiful AND functional, classy AND optimized for conversions. She is quick, detail oriented, and drama free. I couldn't adore her more and highly recommend hiring her if you run an online business and love partnering with pure brilliance in human form."
Chanti Zak
Founder, Chanti Zak Marketing