Chanti Zak Marketing
From Quiz Expert to Multi 6-Figure Brand
Visual Designer
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Web Designer
Chanti brings an incredible energy to everything she does. As a copywriting consultant and funnel strategist, she helps thought leaders scale their businesses through quiz funnels and strategic marketing. I partnered with her to bring this energy to life across all her digital platforms.
The Problem
Chanti had developed powerful marketing strategies that were transforming her clients' businesses, but her own digital presence needed the same level of strategic thinking. The core challenge was balancing warmth with professionalism - creating a digital presence that felt as approachable as Chanti while delivering the polished experience her high-level clients expect.
My Approach
I established brand guidelines and implemented them across her platforms - like custom website pages, sales pages, marketing graphics, ad designs, and quiz funnels. The core focus was creating modular components that could be consistently used across all her marketing touchpoints.
Design Decisions
I developed key systems to support her work:
Website redesign with optimized navigation, service pages, and simplified user flows
Quiz funnels and sales page templates featuring engaging interfaces, clear visual feedback, and conversion-optimized layouts
Marketing design assets like newsletter branding, lead magnets, social media graphics, and paid & organic campaign materials
The Impact
The new brand system elevated Chanti from quiz expert to industry leader. Her refreshed presence authentically shows her expertise while building stronger connections with her audience across every platform.
"Franzine is an absolute gem and I'm so grateful to have her brain on my biz. She provides the perfect blend of artistry and action. She gets how to make things beautiful AND functional, classy AND optimized for conversions. She is quick, detail oriented, and drama free. I couldn't adore her more and highly recommend hiring her if you run an online business and love partnering with pure brilliance in human form."
Chanti Zak
Founder, Chanti Zak Marketing