Chanti Zak Marketing
Chanti Zak is a copywriter, quiz funnel strategist, and inbound marketing expert. She specializes in helping thought leaders and business owners who want build deeper connections with their audiences through personalized marketing strategies, especially using quiz funnels. Her methods have supported businesses in growing their email lists and increasing conversions by leveraging interactive and customized quizzes.
Overview
Role: Web Designer, Marketing Designer
Project Scope: Design Systems, Website Redesign, Sales Page Optimization, Quiz Pages, and Marketing Design
Tools: Figma, Adobe Illustrator, Photoshop, Canva, Showit
Goals
Develop a Consistent Design System: Implement a scalable visual system that ensures brand consistency across all client touchpoints.
Redesign the Website: Build a website that highlights Chanti’s expertise and services while optimizing for conversions and usability.
Create High-Performing Sales and Quiz Pages: Design engaging, interactive sales and quiz templates for Chanti’s clients that drive leads and conversions.
Support Marketing Efforts: Deliver branded assets for campaigns, newsletters, and social media.
Design Systems Implementation
Scalable Systems:
Created a modular design system with reusable components, such as typography, buttons, forms, and iconography, to maintain visual consistency across her website, sales pages, and client deliverables.
Brand Identity in Action:
Applied Chanti’s earthy and warm visual identity across all assets, incorporating muted greens, soft neutrals, and rustic textures to reflect her approachable and grounded brand personality.
Website Redesign
User Flow Optimization:
Designed user journeys that clearly guided visitors through her offerings, from learning about her services to accessing free resources and converting into clients.
Wireframes & Prototyping:
Developed low-fidelity wireframes to test layout and navigation ideas.
Created high-fidelity prototypes in Showit for user feedback before final implementation.
UI Design:
Focused on clean, minimalist layouts that balanced professionalism with personality.
Designed a dynamic homepage with key sections, such as testimonials, lead magnets, and services, to maximize engagement.
Key Features Delivered:
Interactive portfolio showcasing Chanti’s work with clear CTAs.
Resources section with downloadable tools and guides to establish her thought leadership.
Quiz and Sales Page Design
Quiz Pages:
Designed visually captivating quiz pages with custom illustrations and branded design elements.
Ensured layouts were flexible and adaptable for different quiz topics, with a focus on easy navigation and completion.
Sales Pages:
Developed sales page templates optimized for storytelling and conversions.
Included strategic sections like pain points, solutions, social proof, and compelling CTAs to guide users through the sales journey.
Marketing Design
Campaigns & Newsletters:
Designed the “Spill the Tea” newsletter layout, incorporating playful yet professional visuals that aligned with Chanti’s approachable tone.
Created custom social media graphics to boost engagement and brand visibility.
Promotional Materials:
Developed branded assets for campaigns like “Quiz Quest,” ensuring cohesive visuals across digital touchpoints.
Designed event and webinar graphics to enhance Chanti’s client engagement efforts.
TLDR;
Human-Centered Design: Every design decision, from quiz flows to website structure, was informed by research into Chanti’s target audience.
Responsive Design: Ensured all designs were optimized for desktop, tablet, and mobile devices to provide a seamless experience.
Scalable Components: Built a flexible design system that allows Chanti to easily create new client materials while maintaining consistency.
Franzine is an absolute gem and I'm so grateful to have her brain on my biz. She provides the perfect blend of artistry and action. She gets how to make things beautiful AND functional, classy AND optimized for conversions. She is quick, detail oriented, and drama free. I couldn't adore her more and highly recommend hiring her if you run an online business and love partnering with pure brilliance in human form.
Chanti Zak
Founder, Chanti Zak Marketing