Infinite Acoustics
Building a Better Speaker Shop
ROLES:
Web Designer
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UX/UI Designer
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Shopify Designer
Infinite Acoustics is a California-based audio company specializing in DIY speaker technology. They needed a website that would make high-end audio accessible to enthusiasts while maintaining their reputation for technical excellence.
The Problem
Through user research, we identified that potential customers were getting overwhelmed by technical specs before understanding the value of DIY speaker building. It needed to be a website that didn't prioritize technical details over easy to follow information that way it didn't create barriers for new and experienced makers.
My Approach
Looking at what we learned from the target market, I came up with an approach that would make the content accessible without watering down the technical details. The key was creating different paths for different skill levels – newcomers could get their bearings easily, while experienced builders could still dive deep into all the technical specs they need.
Design Decisions
I tackled the challenge of making complex technical information feel approachable and engaging. The Makers Series was our main focus – we needed to show off both the technical capabilities and inspire makers with what's possible. I structured the site to reveal technical details gradually, created clear paths for users to explore, and made it easier to discover the right products. On the visual side, I built a consistent system of components, improved how we showcase products, and organized information in a way that's easy to scan and understand.
The Impact
We managed to strike that perfect balance between being technically advanced and easy to shop. The new site works great whether you're just getting started or you're a seasoned builder, all while keeping Infinite Acoustics' reputation as the go-to technical expert in DIY audio.
"Franzine is a true professional who knows how to bring a vision to life. She designed my Shopify webshop carefully with attention to functionality and marketing strategy. Her ability to keep the project on track while delivering a beautifully designed platform has been instrumental in the success of my business. I couldn’t have asked for a better partner in this journey."
Peter Markenvard
CEO | Infinite Acoustics