Infinite Acoustics
Infinite Acoustics is a California-based audio company specializing in DIY speaker kits that blend 70s and 80s music nostalgia with eco-friendly, 3D-printed technology. Their focus on sustainability and craftsmanship appeals to makers and audiophiles seeking both innovation and a personal touch.
My role was to develop a cohesive brand experience and create a Shopify website that was visually engaging, easy to navigate, and optimized for conversions. The website needed to reflect their craftsmanship, highlight their unique eco-friendly approach, and provide a seamless shopping experience for their DIY audience.
Overview
Role: UX & Web Designer
Project Scope: Brand Direction, Shopify Website Design, UX Optimization,
Tools: Figma, Adobe Illustrator, Shopify
Goals
Implement Brand Direction: Translate Infinite Acoustics’ identity into visuals that align with their nostalgic yet modern values.
Design an Intuitive Shopify Store: Create a seamless, user-friendly online shopping experience for DIY speaker kits and related products.
Elevate User Experience (UX): Optimize navigation, product discovery, and checkout flows to improve user engagement and conversions.
Brand Direction Implementation
Visual Identity: Developed a digital interpretation of Infinite Acoustics’ brand values—nostalgia, sustainability, and craftsmanship—by blending:
Bold retro colors like red and blue to evoke a nostalgic, yet vibrant feel.
Clean, modern typography for a balance of retro and contemporary styles.
Imagery & Layouts: Selected visuals that emphasized the DIY spirit and showcased the beauty of Infinite Acoustics’ audio products.
Shopify Website Design
Information Architecture: Simplified the site structure to guide users efficiently through product categories, key pages, and checkout.
Homepage Design:
Engaging hero sections with bold messaging, such as “The Makers Series”, to highlight Infinite Acoustics’ core offering.
Featured sections for sustainability, product benefits, and DIY inspiration.
Product Pages:
Designed clean, scannable product pages with detailed descriptions, high-quality images, and key selling points like eco-friendly materials and 3D-printable options.
Mobile Optimization: Ensured seamless usability across devices, prioritizing clear CTAs, easy navigation, and fast load times.
UX Optimization
User Journey Mapping: Mapped out the ideal customer flow—from landing on the homepage to completing a purchase—to identify friction points and opportunities for improvement.
Navigation & Accessibility: Streamlined menu structures, simplified product filters, and ensured a clear path to purchase for DIY enthusiasts.
Conversion-Focused Design: Placed call-to-action buttons strategically across key pages (e.g., “Shop Now”, “Learn More”) to drive user engagement and reduce bounce rates.
TLDR;
Shopify Store: A visually engaging, intuitive website that highlights Infinite Acoustics’ craftsmanship, sustainability, and innovation while making DIY speaker kits accessible.
UX Enhancements: Optimized navigation and product discovery to create a seamless shopping experience.
Brand Consistency: Unified visuals across the website, marketing assets, and messaging to reinforce Infinite Acoustics’ identity.