SalesHive
SalesHive is an analytics dashboard that simplifies online store data for small business owners. The platform shows sales and traffic insights through a clear interface. Users see top products and customer sources without complex metrics or charts.
The project cuts through data complexity to help owners make quick business decisions. It removes the confusion found in traditional analytics platforms.
Overview
Project Focus: Dashboard Design, User Research, and Conceptual Development
Tools: Figma, Adobe Illustrator
Goals
Streamline Analytics: Create a dashboard that simplifies complex data into actionable insights.
Improve Navigation: Design an intuitive interface for quick access to essential metrics.
Empower Users: Provide recommendations to optimize marketing campaigns and product performance.
Research & Discovery
Conducted secondary research to identify common pain points of ecommerce business owners:
Overwhelming data: “Existing platforms give too much data with no direction.”
Customization issues: “I want to create unique layouts but lack the technical skills to code.”
Time management challenges: “Managing everything alone makes it hard to focus on improving sales.”
Design & Development
Wireframing
Real-time sales overview with graphs.
Traffic source breakdown tied directly to conversions.
Recommendations panel for actionable tips.
Prototyping
Dashboard home: Consolidated key metrics (e.g., sales trends, top products, traffic sources).
Traffic insights: Visual charts showing source contributions to sales.
Actionable insights: Tips for optimizing underperforming campaigns.
Solution
Dashboard Overview:
Simplified, real-time sales tracking with customizable widgets.
A Top Performers section showcasing best-selling products.
AI Features:
Analytics Chatbot: An interactive AI-powered chatbot that helps users understand their analytics by answering questions like "Which product sold the most this week?" or "What is my conversion rate from Instagram?"
Reports AI Assistant: A customizable tool that generates tailored reports based on user prompts, such as "Show me a report comparing last month’s sales to this month’s."
Traffic Attribution:
Clear breakdown of traffic sources and their contributions to sales.
Sales attribution metrics tied directly to ad performance.
Actionable Insights:
Personalized recommendations (e.g., “Increase ad spend on Instagram”).
Alerts for underperforming campaigns and products.
User-Centric Design:
Mobile-optimized layouts for entrepreneurs on the go.
Drag-and-drop widgets for a customizable dashboard experience.
TLDR;
This project highlighted the need to balance simplicity with usability. SalesHive addresses challenges by providing a clear and actionable solution that helps solo entrepreneurs make smarter decisions. A focus on clarity ensured the design is approachable and avoids overwhelming users while delivering valuable insights.