Interact
A SaaS Brand That Grows Community
Brand Strategy
UX/Web Design
Marketing Design
A quiz platform built by two college friends in their garage. Their product helped businesses grow audiences through quizzes instead of PDFs. People loved it, but growth revealed problems: inconsistent branding, an old website, and ad-hoc marketing.
Strategy & Approach
The previous design was disconnected and lacked consistency, so I:
Developed brand strategy (audience, positioning, brand voice, messaging)
Functional color palette while keeping main colors, their logo, and body font
Created reusable design components
Updated typography, style guides, and created a design system on Figma
Web Design
Building on the brand strategy, I helped redesigned Interact's website for more clarity and conversion:
Simplified navigation and layout
Rebuilt homepage with clearer messaging
Optimized features and pricing pages for conversion
Created high-performing campaign landing page and quiz templates for capturing emails
Design system on Figma
Marketing Design
- Creating content for social media, blogs, and Youtube became faster and much easier
- New podcast and designs launched to feature users
- Paid ads on different networks with A/B testing
Visual learning graphics and interactive content design:
Educational content made interactive with more visuals and infographics
Email and newsletter signups improved with onboarding quiz and guides all around website
Custom icons for added ease in product onboarding
The Impact
A brand that can grow with them as they scale
More sign-ups through a better user experience
A marketing system that works quickly
An email list & community that started participating after being unengaged
Stronger conversion rates on all digital touchpoints
Agile campaigns & launches with ready-made templates
"Franzine practices what she preaches. She's planned and marketing-forward. As a designer it's very important to us that projects stay on timeline and that marketing is always considered. Franzine bakes both of those elements into everything she works on. Her work has been pivotal to the way our business shows up in the world."
Josh Haynam
CEO, Co-founder | Interact