Interact quiz collective

Brand strategy, brand direction, web design

Case study

Brand Strategy & Direction for a SaaS Company

Interact provides their users with a solution to engage with customers and provide useful insights through quizzes. Their mission is to humanize a robotic industry and make people feel heard. We want to the relationship between brands and their customers to be closer together. Keeping the visuals simple, clean, and approachable will keep it aligned with the brand. Using shapes and grids but adding color and texture will keep it unique without distracting from the overall functionality and messaging. Illustrations with modern lines and geometric shapes will bring a friendliness to the tone.