Interact
A SaaS Brand That Grows Community
Brand Strategy
UX/Web Design
Marketing Design
A quiz platform built by two college friends in their garage. Their product helped businesses grow audiences through quizzes instead of PDFs. People loved it, but growth revealed problems: inconsistent branding, an old website, and ad-hoc marketing.
Strategy & Deliverables
Brand strategy
Functional color palette while keeping main colors, their logo, and body font
Updated typography
Reusable design components
Redesigned the website for more clarity and conversion
New podcast branding
Marketing material for: social media, blogs, Youtube
“Franzine practices what she preaches. She's planned and marketing-forward. As a designer it's very important to us that projects stay on timeline and that marketing is always considered. Franzine bakes both of those elements into everything she works on. Her work has been pivotal to the way our business shows up in the world.”
Josh Haynam
CEO, Co-founder | Interact