- There’s a misconception that offering a product or service automatically solves a problem.
- Basically, it’s about not relying solely on anecdotal evidence or personal interest before offering something.
- It’s important to consider the work, research, and credibility behind sales of others in the same field before assuming you can copy their business model.
- There’s no evidence that design alone can boost sales… there’s a need for a more comprehensive approach.
- There are different stages of awareness in the customer journey, starting from problem unaware to most aware.
- Instead of assuming your target market’s needs from preconceived notions, understand their business as a whole and where they’re coming from.
- To make offers that resonate with customers, focus on better market research and real-world engagement.
- A good solution requires continuous learning, validation, and iteration.
- A good product or service needs to balance passion and skills with customer preferences.
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