SalesHive

Making Ecommerce Analytics Accessible

Brand Design

UX Design

Concept Design

Small e-commerce shop owners were drowning in complex analytics dashboards that weren’t built for them. They didn’t need more reports and numbers; they needed clear, actionable insights that actually helped them run their business. I designed SalesHive as a smarter, more intuitive way for business owners to track performance.

The Problem

The Problem

After talking to store owners, there were clear gaps in e-commerce analytics that stopped them from getting the information they needed in a timely manner.

Desk Research Discovery

Though the analytics were all there, merchants were still having a hard time on where to go:

Merchants go to Google Analytics to find advanced data meaning they have to go to different sites.

Busy owners want important insights one click away and not have to use many filters and options

They don't have data on why customers leave without buying, missing chances to improve

Small e-commerce shops lack the time and expertise to interpret complex data

Dashboard Design

  • A dashboard for quick checks, minimal set up, and simplicity

  • An AI assistant for customized, no-jargon summaries

  • Product performance insights that highlight what’s working and what to pay attention to

  • Customer patterns explained simply

  • One-click filters to answer everyday questions

Web Design

  • The homepage is structured to take away decision fatigue with benefit-first messaging and trying the product right away.

  • Focused on product value before prompting action - which is all still within seconds.

  • The overall tone shows features that speak to the busy shop owners making it feel tailored, not generic.

Marketing Design

  • Social media featured on-brand graphics with educational content and social proof
  • Email campaigns showed personalized insights and slowly introduced features so users weren't overwhelmed
  • Print & event marketing demo booths, branded swag, and event displays all keeping our simple, clean look

What if checking your metrics felt as natural as asking a mentor or friend for advice?

This led to three key features that work together:

  1. A dashboard that highlights what matters most right now

  2. An AI assistant that explains trends in plain language

  3. Clear visualizations that point to specific actions

The Impact

By focusing on clarity over complexity, SalesHive will transform how store owners interact with their data.
No more switching between multiple tabs or puzzling over terminology - just clear insights that help make better business decisions

What if checking your metrics felt as natural as asking a mentor or friend for advice?

This led to three key features that work together:

  1. A dashboard that highlights what matters most right now

  2. An AI assistant that explains trends in plain language

  3. Clear visualizations that point to specific actions

All Rights Reserved © 2025 Franzine Elaine



All Rights Reserved © 2025 Franzine Elaine



All Rights Reserved © 2025 Franzine Elaine