At the end of 2017, Facebook reported to having over 2 billion monthly active users! As a business owner, the idea of having 2 billion people’s eyes on your services and products sounds like a dream come true.
Who wouldn’t want such a huge reach and influence?
As someone who is trying to create a successful business, you wouldn’t want to please over 2 billion people.
The logistics would be a nightmare, not to mention that everyone will have a completely different experience and opinion about your business.
So, who do you want to invest your time, money, and resources into reaching?
Although you shouldn’t (and can’t) please everyone, you want to reach just one person. Why just one? Because this one individual is going to be your dream client who will continually buy from you, share your content, and recommend your services to their friends.
Still don’t believe me? Keep reading as we discuss together why your business will thrive when you’re working to define your ideal customer, rather than trying to please everyone.
Have you ever read an article online and thought to yourself, “Are they reading my mind! It’s like they understand what I’m going through right now!?”
When you spend your resources and time focusing on your ideal client, you’re investing in the longevity and successful growth of your business.
The more you focus on meeting your avatar’s needs and helping them, you’ll be setting your business up for long-term success.
When you invest time into focusing on your ideal customer, you’ll be creating future opportunities for business for potential new clients.
For example, if your ideal customer is a blogger who is trying to automate their Pinterest account, then the chances of them also knowing new bloggers who are trying to do the same thing increases significantly!
People tend to group together with like-minded individuals who share their triumphs and struggles. If you’re able to be the solution to someone’s problem and bring quality into their lives, your customer will be more than happy to share your services with their friends.
I’m going to ask you a question and I want you to honestly think about your answer.
Would you rather have one client who is a frequent customer or 100 clients who might order from you one day?
The difference between these two groups determines your business’s success and your level of income.
As you focus on growing your business, whether you’re wanting to increase your email subscribers, clients, or another aspect, numbers aren’t always everything.
When you become caught up in the numbers game, you run the risk of sacrificing quality over a vain metric known as quantity.
For example, the idea of having 1,000 or even 5,000 people on your email list is an exciting idea. Who wouldn’t love that?!
But how often do your readers open and engage with your emails?
Are they buying your services, and are they helping to share your content on social media?
When you focus on the quality of your audience, and the quality you’re providing them through your content and services, you’ll be giving your ideal customer the information and help they’re already asking for.
The sad reality is that most businesses fail in their first year of operation, and more close their doors or websites after 5 years.
The reason is that these businesses focus on the quick-wins rather than setting themselves up for long-term success. They focused on pleasing everyone rather than spending their time reaching their ideal audience.
There is a huge investment in time, money, and resources when you’re beginning your business, especially when you’re growing your website, social media presence, and client list.
The time you spend providing high-quality content and services to your ideal customer helps your business with the long-term growth so you can focus on creating a long sustaining and thriving business.
If you spend so much time focusing on trying to please everyone, you’re ultimately going to burn yourself out and lose the passion you hold for your business.
You don’t want to try to please everyone, and you have to be perfectly okay with the idea of not being able to please everyone.
When you spend time focusing on your one ideal customer, meeting their needs, building quality content, and addressing their pain points, you’ll begin to do the one thing many businesses fail to do:
Now breathe a sigh of relief!